3 Ways Big Companies Are Connecting with Younger Consumers

By now, we have all heard a great deal about marketing to Millennials. Where do they shop? The internet. What don’t they like? Being pitched to. How do we know what they do like? They tell their friends (and the world) on Instagram, Facebook, Twitter, Pinterest, Vine, and other platforms that many non-Millennials haven’t even heard of. If they don’t like a company’s product, or an experience they had, the whole world will know about it. Fast.

https://hbr.org/2015/10/three-ways-big-companies-are-connecting-with-younger-consumers

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